Method-first hub \u00b7 LOOP framework
Optimise your site for AI. With method.
A reference hub for making a website readable by LLMs, citable by AI answer engines and correctly interpreted across generative search. SEO, GEO and AEO brought into a single framework.
Covers
- ChatGPT Search
- Perplexity
- Google AI Overviews
- Gemini
- Claude
The promise
A framework instead of a pile of tips.
Generative search \u2014 ChatGPT Search, AI Overviews, Perplexity, Gemini, Claude \u2014 is capturing a growing share of acquisition. Promises proliferate: \u201crank first on ChatGPT\u201d, \u201chack the AI\u201d. This site takes the opposite stance: optimising for LLMs is editorial engineering, not sleight of hand.
We publish here a structured methodology (LOOP), a 40-point operational audit, a clear take on the core concepts and sector applications. Nothing proprietary, nothing hidden: the essentials as a public resource.
The hub
Eight pillars, one method.
A topic cluster built to cover the whole subject: foundations, method, content, technical, proof.
What is LLM Optimization?
Definition, scope, business stakes and real limits. What GEO, AEO and LLM SEO cover — and what they do not.
Lire la pageSEO vs GEO vs AEO
Three acronyms, one method. A rigorous comparison: what changes, what stays, how to articulate classic SEO and generative search.
Lire la pageHow to optimise your site for AI
A 6-step method to make a site visible and citable by AI answer engines — with no hollow promises.
Lire la pageContent structure for LLMs
Content design, chunking, self-containment, citation-friendly content. Editorial engineering applied to retrieval.
Lire la pageTechnical optimisation
Crawl, rendering, schema.org, llms.txt, AI bot management (GPTBot, PerplexityBot, ClaudeBot, Google-Extended).
Lire la pageThe LOOP methodology
Our LOOP framework — Legibility, Ontology, Operations, Performance. A structured method for steering AI visibility.
Lire la pageAudit and checklist
40 operational audit points to measure the LLM-readability of your site and prioritise what to fix first.
Lire la pageUse cases
Concrete applications for B2B SaaS, e-commerce, media and professional services. Priorities tailored to each profile.
Lire la pageLOOP framework
Four dimensions. One dashboard. A loop that keeps turning.
L
Legibility
Semantic structure, clean HTML, standalone passages, accessibility. What the machine can lift without friction.
O
Ontology
Entities, disambiguation, topical authority. What your brand means to an LLM and where it sits in the graph.
O
Operations
Crawl, rendering, schema.org, llms.txt, AI bots. The technical foundations of a site that AI engines can ingest.
P
Performance
Measurement, monitoring, iteration. Realistic KPIs, citation tools, regular reporting.
Editorial line
A neutral, precise hub, kept up to date.
No tool vendor behind us. No miracle promises. Every page carries an update date, cites its sources and states its limits. When a topic is empirical, we say so. When a topic is uncertain, we say so too.
Start
Measure before you optimise.
Run your site through the LOOP audit checklist: 40 points organised by dimension, clear deliverables, built-in prioritisation.