Editorial hub
Insights
In-depth analyses, benchmarks and field notes. Bi-monthly publication. No news, no recaps: each article must deliver an angle or a dataset not found elsewhere.
Hub launch
The first six articles are in preparation.
We prioritise quality over frequency. Each upcoming article relies on data collected over several weeks, multi-engine tests and rigorous editing. The first one will ship soon after launch.
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Upcoming
Google AI Overviews: 6 months of observations
Corpus of 2,000 queries, surface rate, dominant themes, most-cited sources.
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Upcoming
Perplexity vs. ChatGPT Search: corpus, freshness and bias
Systematic comparison of the time window, favourite sources and blind spots.
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Upcoming
Block or allow GPTBot, PerplexityBot, ClaudeBot
Business decision framework with a decision tree and publisher examples.
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Upcoming
Entity SEO for LLMs: disambiguating a brand in practice
Seven operational actions, from schema to knowledge graph and cross-channel consistency.
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Upcoming
Measuring AI visibility: what’s measurable, what’s not
Defensible KPIs, tracking methods, common biases, owned limits.
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Upcoming
The myth of "10 secrets to get cited by ChatGPT"
A critical read of the most-shared listicles: what’s right, what’s wrong, what’s dangerous.