Resources

Monitoring tools

No affiliation or partnership. Tools are listed for their usefulness, not their marketing.

• Profound

  Multi-engine AI citation monitoring, sector benchmarks.

• Peec AI

  Brand mention tracking in AI responses, European focus.

• Otterly.AI

  Prompt tracking across ChatGPT, Perplexity, Google AI Overviews.

• AthenaHQ

  Monitoring and analytics oriented on Share of AI Voice.

• Scrunch AI

  AI visibility audit and optimisation recommendations.

• Ahrefs AI Search Tools

  Ahrefs suite with an AI Search layer (AI Share of Voice, citations).

• Google Search Console — AI Overviews

  Dedicated report for impressions and clicks from AI Overviews.

Studies and documentation

• Aggarwal et al. — GEO: Generative Engine Optimization

  Founding paper (2024). Introduces the term GEO and empirically tests optimisation levers for generative engines.

• Nielsen Norman Group — AI Chat UX research

  Recurring series on user behaviours facing AI responses.

• OpenAI — GPTBot documentation

  Official documentation of User-Agents and their uses (training vs. search vs. fetch).

• Google — Google-Extended documentation

  Robots directives, Googlebot vs. Google-Extended distinction.

• Anthropic — ClaudeBot documentation

  ClaudeBot usage and publisher arbitrations.

Regular reads

• Search Engine Land — AI Search section

  Regular, factual coverage of AI Search developments.

• Ahrefs Blog — GEO / AEO

  Long-form content from Ahrefs, to read with the usual lens (tool vendor).

• llmtxt.info

  Sibling site dedicated to the llms.txt specification. Single reference on that precise subject.

• Search Engine Journal

  Broad SEO/GEO coverage, practitioner voice.

• Google Search Central Blog

  First-party updates from Google Search on crawling, indexing, AI.